Naturalness and impact on olfactory perception

Awareness of the link with nature is increasingly guiding consumer choice, thus changing way in which formulations and markets are approached.Many brands have understood this now favour formulas materials natural origin.However, formulating a product can be restrictive an impact on olfactory sensoriality.Some may indeed intrinsic odour that will final formulation.The integration fragrances seems some cases to reduce remanence or blooming perfume, desired performance criteria.In case deodorant products, synthetic actives also substituted by ambition offer reduction sweat as effective existing products.But, while consumers actively seeking naturalness they not ready give up pleasure senses.So what tools should used assess continued product? To ensure offers quality perception equivalent other products market?Sensory analysis indispensable tool, provided right available for training practice.